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It may be their some viewers’ only opportunity to see a Broadway show, visit a National Park, access non-commercial public affairs programming, or receive critical emergency alerts. Each month, more than 36 million people watch their local PBS stations, more than 16 million viewers watch videos on PBS’s site and apps, and over 53 million fans enjoy PBS Digital Studios and other content on YouTube.
PBS stations reach more parents of young children than any other children’s TV network. PBS KIDS digital content reaches an average of 15 million monthly users.
For millions of Americans lacking reliable and affordable access to broadband internet — particularly in rural areas — PBS’s broadcast signal is uniquely important. Every day, PBS and its more than 330 member stations fulfill our essential mission to the American public, providing trusted programming that is uniquely different from commercial broadcasting and treating audiences as citizens, not simply consumers.
PBS ranks highly in terms of taxpayer value, with 66% of respondents calling it an “excellent” or "good" value behind only military defense (73%). PBS rated higher on this measure than other taxpayer-funded benefits such as social security, agriculture subsidies, infrastructure and environmental protections.
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Methodology: YouGov interviewed 2,053 respondents online who were then matched down to a sample of 2,000 to produce the final dataset. The respondents were matched to a sampling frame and weighted based on gender, age, race, and education. The sampling frame is a politically representative “modeled frame” of U.S. adults. Parents were defined as those who said they had children under 18 living in the household. Total figures reported exclude those who answered “unsure/don’t know/none of the above” for individual questions (which ranged from 1%-28% per question). The margin of error is +/- 2.63%.